Over the past few days I have been creating the app for the ESPN brief. I have decided to create an app that does the things that ESPN GOALS doesn’t do. So the app that I am creating will have social media built into it so that people can discuss and debate the content of the app. The app displays statistics from all of the different competitions in Football for example: Barclays Premier League, FA.Cup, League Cup, Champions League and the Europa League aswell as the lower English leagues. Each Tournament has its own stats section where the user can view the top goalscorer’s and top player and club stats. When thinking about a name for the app I went through quite a lot, but I think I am just going to keep it nice and simple with ESPN STAT. The next thing for me to do is to carry on creating the visuals for the app, show a working mock up/prototype of the app using maybe flash. And to show how ESPN STAT can work across different media platforms, by creating a mock up video storyboard, show how it could work Online and in Print.


ESPN Deliverables Direction

After initially looking at the brief, at first I was definitely going down the road of creating a video piece for the core amount of work. But because I am trying to make my own niche in branding and interactive design I am going to just propose a few storyboard ideas for how the video could work if made. And the core thing I am going to create for this brief is an app, aimed at young people, aged late teens to late twenties. I plan for the app to give the audience something they will enjoy but at the same time something useful. The app shall have social media built in so that people can tell their friends about what’s going on in the footballing world, with the app right at the heart of it. The app shall also be a lead into other areas of ESPN like Online, Print, TV and Video. I am using the brief to identify the difference between Online and Mobile design, as this is an area I have never ventured into before. In the next few days I should be in the design process for the app, as I have just finished deciding on the content, navigation and flow of the app.

What I, as the target audience already know about ESPN.

Before starting my Research, I thought I would do a brainstorm to see what I already know about ESPN. The brief says ” The target audience is men aged under 35 who can’t get enough sport. Mainly they love football but they are also passionate about F1, Tennis, Cricket, Rugby, Snooker, Boxing and Golf. Seeing as though this target audience could well be myself, finding out what I already know may give me an idea of what is required to hit the target audience with the right type of media and message.

Mindmap – What I already know about ESPN

ESPN – Presentation and Communication

Now that the Design Agenda (Hatton Friday Night Fight) brief has been completed, the Presentation and Communication brief begins and there are 5 briefs to choose from. I think that I am going to go for ESPN For the Love Of Sport brief, just basically because I love designing for sport and the brief itself has an open field for what can be produced. So over the next couple of days until Friday I will be researching everything ESPN and what surrounds the company for example similar companies and competitors.