What I, as the target audience already know about ESPN.

Before starting my Research, I thought I would do a brainstorm to see what I already know about ESPN. The brief says ” The target audience is men aged under 35 who can’t get enough sport. Mainly they love football but they are also passionate about F1, Tennis, Cricket, Rugby, Snooker, Boxing and Golf. Seeing as though this target audience could well be myself, finding out what I already know may give me an idea of what is required to hit the target audience with the right type of media and message.

Mindmap – What I already know about ESPN

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